Research Support

Survey Design

Bad questions produce clean-looking data that means nothing.

Survey Design — Assignment Sathi poster
The poster this guide ships as on @assignmentssathi · Research Support

A survey is an instrument, and an untested one produces numbers that look fine and measure nothing. Half the questionnaires we see ask two things in one item, or lead the respondent to an answer, or run so long that the last section is answered at random. We build items from your variables, pilot them, and fix what the pilot exposes.

What you get

  • Items written from your variables, not from instinct
  • Scales that are consistent and actually tested
  • Leading and double-barrelled questions removed
  • Length kept where response rates survive
  • A pilot round before you send it to anyone
Want this handled for you? Send the brief and the deadline — the scope and price come back in writing before anything starts.

Related reading

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