
Strategy & Analysis
Frameworks are tools, not decoration. Use the one that fits.

A SWOT with sixteen bullets and no conclusion is the single most common thing in strategy coursework, and it earns almost nothing. A framework is worth marks when it changes what you recommend. We apply two well rather than five badly, and make the recommendation follow from the analysis.
What you get
- SWOT that leads to a decision, not a four-box list
- PESTLE filtered to factors that actually bite
- Porter's Five Forces applied to a defined industry
- VRIO used where resources are the question
- A recommendation the analysis actually supports
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