Business & Management

Strategy & Analysis

Frameworks are tools, not decoration. Use the one that fits.

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A SWOT with sixteen bullets and no conclusion is the single most common thing in strategy coursework, and it earns almost nothing. A framework is worth marks when it changes what you recommend. We apply two well rather than five badly, and make the recommendation follow from the analysis.

What you get

  • SWOT that leads to a decision, not a four-box list
  • PESTLE filtered to factors that actually bite
  • Porter's Five Forces applied to a defined industry
  • VRIO used where resources are the question
  • A recommendation the analysis actually supports
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